Empowering parents and carers to protect young people’s digital lives
The problem
87%
of adults do not understand the technology their 12 year old uses.
40%
of children and young people report experiencing cyber-bullying.
£8bn annually
The cost to UK employers over concern’s of children’s mental health.
40%
of under 18s admit to sharing explicit images, and 44% of them don’t realise that it’s illegal.
74%
of parents have missed work to support their children’s mental health in 2022-23.
400%
the rise in image-based revenge porn in the UK since 2017.
Young people spend much of their lives online, but most adults don’t feel confident supporting them or keeping children safe online. The digital world moves fast. Apps change weekly, privacy settings are hard to find, and common online risks — from social media to online gaming — are often hidden from view. 87% of adults say they don’t understand the technology their 12-year-old uses, making digital parenting difficult. This knowledge gap leaves young people managing online safety alone, while parents and carers feel unprepared. Adults want to protect children online. They just need clear, practical guidance.
Our vision
Our vision is a world where every adult feels fully equipped to guide, support and protect children and young people online. Online safety should be clear and accessible, not confusing or overwhelming. Parents and carers deserve practical, trusted information that helps them feel confident in their role.
Today’s digital world moves quickly. New social media features appear overnight, online games change their rules without warning, and privacy settings are often buried or unclear. Many adults want to help but don’t know where to start. We believe that digital parenting shouldn’t depend on guesswork.
We want to close the knowledge gap that leaves young people facing online risks alone. Our aim is to give adults straightforward online safety education that explains how platforms work, what children are experiencing, and how to set up devices securely. When adults understand the online world, they can have better conversations with young people, spot warning signs earlier and guide them with confidence.
By empowering adults, we can help create safer, healthier digital environments where children can learn, connect and grow — supported by people who understand the tools and spaces they use every day.
“Social media presents a never-seen-before threat to today’s youth.”
— Barnardo’s
Our Solution
Adult Proof gives parents and carers simple, practical guidance on how to keep children safe online. Our content focuses on the areas where young people spend most of their time — social media, online gaming and general device safety — and explains each one in clear, step-by-step language.
Social Media Safety
Young people use social media every day, often in ways adults don’t see. We help parents and carers understand how the major platforms work, what children are doing on them, and which settings truly matter for online safety. Our guidance covers privacy controls, messaging features, follower settings and common social media risks so adults can support children with confidence.
Online Gaming Safety
Online gaming is one of the most common places young people interact with friends — and strangers. We explain the games children play, the chat functions they use, and the online gaming risks that parents need to know about. Our step-by-step advice shows adults how to manage in-game communication, screen time, spending controls and multiplayer safety settings.
Privacy & Security
Most online risks come from weak privacy settings or devices that aren’t set up safely. We give adults straightforward guidance on internet safety, device controls, app permissions and how to protect personal information. Parents and carers learn how to secure phones, tablets and consoles so young people can explore the online world with greater protection.
Coming soon… Adult Proof
We’re building Adult Proof into a clear, accessible online safety platform for parents and carers who want to understand the digital world their children use every day.
Our goal is simple: to give adults practical, jargon-free support that makes online safety, digital parenting and protecting children online feel manageable rather than overwhelming.
Over the coming months, we’ll be releasing a growing library of guidance covering the areas young people spend the most time:
Social Media Safety
Easy explanations of how the major social platforms work, which settings matter, and how young people use them. You’ll get step-by-step guides on privacy, messaging, followers, reporting tools and managing common social media risks.
Online Gaming Safety
Clear walkthroughs of popular games, multiplayer features and the chat functions children use. We’ll show adults how to manage communication, spending, screen time and the most common online gaming risks — all in plain language.
Privacy & Device Security
Straightforward advice on how to set up phones, tablets, laptops and consoles safely. We’ll cover privacy controls, app permissions, location settings and the basics of keeping personal information secure.
As the platform grows, adults will be able to access practical guides, short videos, checklists and simple explanations that remove the guesswork from keeping children safe online.
If you’d like early access to new online safety content — and updates as our platform develops — join the mailing list below.
Supporting you
Improve wellbeing
Help the 77% of parents who worry about their children’s online safety. When adults understand the online world, they feel more confident, less anxious and better prepared for conversations with children and young people.
We provide clear, easy-to-use guidance that reduces stress, builds digital confidence and supports healthier online habits at home and in the community.
Better understanding leads to better wellbeing — for adults and for the young people they care for.
Be an employer of choice
Build propositions that 80% of millenials are looking for when they choose an employer. Organisations that actively support digital wellbeing, online safety and family-friendly policies demonstrate genuine care for their staff.
Adult Proof helps employers offer meaningful support to working parents and carers through trusted, practical online safety resources. This strengthens staff retention, shows commitment to safeguarding, and helps create a supportive, inclusive workplace culture.
Help protect our young people
Be in the know to help others around you protect the 93% of children who have social media. Everything we do is designed to help adults keep children and young people safer online.
Our resources cover the areas where young people spend most of their time — social media, online gaming, and device security — giving adults the knowledge they need to guide safe, confident digital use.
By empowering adults with clear online safety education, we help create safer digital environments for young people to learn, connect and grow.
About us
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Nigel (Founder)
Nigel is a husband and dad of two boys with a long-standing commitment to child safety and digital wellbeing. With a background in digital and mental health, he saw first-hand how unprepared many families feel when navigating online risks. That awareness sharpened after a close friend’s teenager was targeted in a sexual cat-phishing and blackmail scam — an experience that revealed how little clear guidance exists for parents when things go wrong.
Nigel founded Adult Proof to help close that gap. He believes every adult should have simple, trusted support to understand the online world and protect the young people in their care.
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![Family smiling and posing for a selfie at an inflatable water park, wearing life vests. Two children are making playful gestures. The background features inflatable water slides and a lake under a blue sky.]()
Kevin (Product)
Kevin is a husband and dad of two girls with a career leading product development for global brands including eBay and Ticketmaster. When the opportunity arose to help shape the Adult Proof product, he jumped at it — combining professional experience with a personal commitment to child safety.
“My girls are a bit young for social media at the moment, but it’s just around the corner. Anything we can do to help safeguard kids’ futures has got to be a good thing. I love it — I’m in.”
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![Family selfie outdoors on a sunny day, man and woman wearing sunglasses, two children in winter clothing, one holding a small telescope.]()
Alex (Commercial)
Alex is a husband, father of two, uncle to fifteen and great-uncle to four, giving him a close view of the pressures today’s online world places on young people. With over 15 years’ experience in digital health, he welcomed the chance to help parents, carers and children understand how to stay safe online.
“My kids are still young, and my wife and I actively limit screen time — but we know it’s inevitable, and often a great tool. Learning how to navigate the digital world and support my kids as they grow online feels incredibly important to me.”
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Chris (Tech)
Chris is a dad to two teenagers and married to a head teacher at a large primary school, giving him clear insight into the online challenges young people face. He has founded and built multiple tech-led businesses, including three multi-million-pound products — one of them in the education sector.
“People bring tech and product ideas to me all the time, and I’m usually the first to say no because I don’t have the time. But Adult Proof is different. It’s desperately needed, and it will be a game changer. Both my kids have told me horror stories about friends who have been hacked, scammed — and worse.”
Let’s connect
If you have questions about Adult Proof, want to learn more about our online safety resources, or are interested in supporting parents, carers or young people in your organisation, we’d love to hear from you.
Use the form below to get in touch about:
general enquiries
partnership or employer-support opportunities
online safety questions
feedback or suggestions for future guides
press or media requests
We aim to respond within two working days.
Your message helps us continue improving Adult Proof and creating clearer, more accessible online safety guidance for families and organisations.